Cecile Reinaud working parent interview
Posted: Friday November 22 2019
By: Abbie Coleman
Originally from Paris, Cecile Reinaud is Founder & Director of leading maternity line Seraphine. Now a successful entrepreneur, Reinaud set up her company after spotting a gap in the market for fashion forward maternity clothes while working in London as an account director in the advertising industry.
Working Parent Interview with Cecile Reinaud – Founder & Director Of Seraphine.
A decade later, Seraphine has dressed some of the most stylish celebrity mums on the planet including Anne Hathaway, Zoe Saldana, Mila Kunis, Christina Aguilera, Shakira, Sophie Ellis Bextor and Doutzen Kroes in the past year alone. There is rarely a famous bump that does not sport Seraphine during their pregnancy: Jessica Alba, Gwen Stefani, Kate Winslet, Sienna Miller and even Angelina Jolie were all fans of the brand during their pregnancies. However Seraphine’s most famous client is Kate Middleton, the Duchess of Cambridge, who wore the brand on numerous occasions including for the first official portrait with Prince George and on her official trip to America while expecting Princess Charlotte. Reinaud lives in Hampstead, London with her two sons Lorenz (12) and Florian (6).
What is the best piece of business advice you have been given?
The best business advice I ever had is just to trust my own instincts! Whether it’s about choosing products, recruiting people or entering into a business deal, I find that it’s always best to listen to your first impression. Women have great intuitive powers but often we are too insecure to listen to them: believing in yourself is the first stepping stone to success.
If you had the power to change one thing in the business market for working mothers, what would you change?
I’d love to see more flexible and affordable childcare options for working mums. Women shouldn’t have to feel like they need to choose between pursuing their career goals and having a family.
How do you achieve your work life balance of career woman and mother?
Running a business with two young children in the picture is certainly no easy feat. By nature I’m a perfectionist, I think a lot of women are, but over the years I’ve had to learn to compromise a little. My trick is to make a list of ten things I want to achieve in a day, then cross out the four least important ones and accept that they will simply have to wait. I aim to feel 100% satisfied when I’ve reached 60% of my daily goals. With this perspective of glass half full I find I have more positive energy that I can redeploy to both my business and family.
What were/are the biggest challenges you faced going back in to the work place after children?
Coming back to work after having my first son was the most challenging time of my life. My business was still so new and I was working really hard to grow it, all while caring for a newborn baby. That time certainly taught me resilience and how to operate sleep deprived, but my own pregnancy had given me so many ideas for new maternity clothes that ultimately I was excited to get back to work.
If you could give your past-self one piece of advice about being a working mother what would it be?
I’d tell my past self to stop beating herself up so much about not being perfect. I’ve come to realise that there is simply no such thing as the text book mum. All we can do is our best, and that is enough.
Have your career goals and aspirations altered since becoming a working mother?
I actually fell pregnant with my eldest son in the first year of starting Seraphine. I was beginning two totally new, exciting and hugely challenging ventures in my life at the same time, so in a way my career aspirations developed around my family.
If you could recommend one book to our reader’s leisure or business what would it be?
Arianna Huffington – Thrive: The Third Metric to Redefining Success and Creating a Life of Well-being, Wisdom & Wonder.
What are your future goals in your career path in the next few years, what do you hope to achieve?
This year I’m focused on rolling out more stores and growing Seraphine’s presence in America. Our two stores in New York have been a big hit, so I’m excited to build on that success. We are opening a franchise store in Dubai this April and a flagship store in Paris this summer so Seraphine is spreading its wings and I get to travel to all these exciting regions and learn about customers’ local preferences.
Question asked from Mother before you Adele Silva Actress – What are/were you’re Parenting goals?
I try to give the best education to my children whilst making them aware that they are very privileged compared to many countries in the world. I want them to grow into strong, open minded and caring individuals.
What question would you wish to ask our next working mother who takes this short interview?
In what way has having children changed your career goals?
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