How to attract customers as a start up
Posted: Friday August 2 2019
By: Ad Venture Programme
How To Attract Customers As A Start Up – You’ve worked hard to get your company off the ground and juggle your caring commitments with your job. But now you have an amazing company and you make fantastic products or provide a brilliant service. So why are you not getting the customers?
The simple answer is: if people don’t know you exist, they can’t buy from you. And if your competitors are making more noise than you, they will get the business.
At AD:VENTURE we want to help people set up businesses and grow those businesses. And if you want to scale up your business you need to bring in customers. And to bring in customers you need people to know about you.
But all this costs money, you say. Well it doesn’t have to. There are ways and means of getting out there that don’t cost loads of money. They might cost time and effort, but they don’t need to cost you loads of dosh. It is another bit of work to fit in with dropping off at the nursery or the school run, but it is worth it!
Yes, you can pay for advertising to tell people about your business. But there are other, cheaper ways. Do you use social media? Do you go online and look at websites? And what about magazines, newspapers, radio and TV? You can use all of these channels and you don’t have to pay a lot to get your name out there.
Where to begin? Well, first of all, think about where your customers are and what media they are consuming. Are they on Facebook? Do they read the trade press? Are they local to your business? Or do you sell around the UK or the world?
Let’s start with social media. You don’t have to be on every platform, better to do one or two well than stretch across too many. The most important thing is – where are your customers, or potential customers, hanging out?
It might be a LinkedIn group; it might be on Facebook, or maybe your business is very visual and they are on Instagram or Pinterest, or bouncing ideas off each other on Twitter. Wherever they are, go there!